Accidentally: A movie festival is a film festival dedicated to the 5 greatest films directed by Academy Award winner Sidney Lumet. The festival takes place in Philadelphia, Pennsylvania, to celebrate the magic of where Lumet and his career were born. 1 film will be presented each day, in order in which they were filmed, with the Prince of the City showing on the final day, which is Lumet’s birthday. This self-mailer utilizes an accordion fold, mimicking the shape of a film strip, and opens to 4 panels featuring information about the festival, 5 panels about the movies that will be featured in the festival, and the mailing panel. Once the entire spread is open, the reverse side is a poster promoting the film festival that can be hung up or displayed.
process work:
