Amplify is a student-run design agency located in Fort Worth, Texas that focuses on branding and development for local non-profits. Amplify designers strive to echo every clients voice and expand their audience to those in need. They provide a wide variety of resources and think outside the box while working in collaboration with the clients to produce the most successful solutions possible.
The Amplify logo, with a wavy line connecting the letters "A," "M," and "P," symbolizes the agency’s mission of bridging unheard voices to larger platforms. The line represents the continuous process of connecting fragmented stories, much like Amplify’s work with non-profits and minority communities. This visual connection shows how the agency unifies isolated narratives and helps them reach broader audiences.
Using the wavy line as a pattern reinforces the idea of connectivity and amplification across all brand elements. It suggests an ongoing effort to elevate voices, growing and spreading outward, much like the agency’s impact. The logo and pattern together visually communicate Amplify’s role in driving awareness and fostering connections between marginalized communities and a wider audience.
