bitFlyer, inc. was established in 2014 as a Crypto-asset exchange and Financial instrument exchange operator in Tokyo, Japan and is the largest crypto exchange with over 3 million users, and offers extremely secure and fast buying, selling, and investing cryptocurrency services.
This rebrand that includes bolder colors and a more clear icon of a paper airplane to symbolize innovation, which will infer the company’s goal to innovate in the cryptocurrency industry as the lead performer. The new logo communicates a sleek look and shows that they deliver a streamlined service with a global outreach. The brand extensions include a Blockchain convention with promotional materials, as well as a rebranded app and icon to enhance the visual identity to embody communication, transparency, connectivity, and adaptability.
This rebrand that includes bolder colors and a more clear icon of a paper airplane to symbolize innovation, which will infer the company’s goal to innovate in the cryptocurrency industry as the lead performer. The new logo communicates a sleek look and shows that they deliver a streamlined service with a global outreach. The brand extensions include a Blockchain convention with promotional materials, as well as a rebranded app and icon to enhance the visual identity to embody communication, transparency, connectivity, and adaptability.
