This is a catalog for Hollieanna Groves, a grower, packer and shipper of premium citrus fruit based in Maitland, Florida! I grew up eating Hollieanna citrus and thought a rebrand of their company with a fun catalog would be a great project for my publication design class. This catalog features a history of the company, their most popular items, their citrus membership clubs, how to order, and a physical order form to send in! Their audience is mainly Baby Boomers and Generation X, loyal members who have been purchasing their citrus since the beginning. However, I wanted to spruce up their catalog with youthful colors and typefaces to grow their market to younger consumers too.
