a user experience case study
the problem:
the interview:
key insights
user persona:
research:
how might we...
design concept:
journey map
mobile app
the mobile app will be used by parents to schedule and manage daycare scheduling. parents can select the time-range, repeating scheduling, special requests and can choose whether they are paying out-of-pocket, redeeming stars, or other methods. once requested, parents will see what the student will be learning at that time as well.
website
the website can be used to manage scheduling, but will be primarly used for the registration process. if the parent would like to volunteer to earn stars, the registration process consists of providing a brief overview of their financial and home situation, how they would like to volunteer, and proof of a background check to ensure safety.
the learning space
print advertising
digital advertising
take-home learning curriculum packets
storyboard
Getting ready for work, Maria gets a message saying she needs to be at work earlier than expected. She is stressed about finding a safe place to leave her son while she's away.
At Supernovas, Maria drops Leo off with no paperwork and no wait—just a warm smile and a room full of playful learning.
Joseph beams with excitement as he carefully traces the letter ‘L’ on his worksheet, proud to show what he’s learned.
At pickup, Joseph runs into Maria’s arms, proudly holding his first 'L'—a small piece of paper, and a huge step forward.